ViVOtech announced that the former GSMA Business Lead for NFC, Nav Bains, has joined ViVOtech as the Vice President of Business Development for Telecommunications and Channel Management. In this role, Bains is responsible for working with Mobile Network Operators (MNOs) around the world, as well as with global channel partners to which ViVOtech provides its Trusted Service Manager (TSM) software and NFC interactive marketing platform software.

"Nav will be a huge asset to ViVOtech, as an incredibly seasoned veteran of the MNO and mCommerce space," said Mohammad Khan, President and Founder of ViVOtech. "With the accelerating adoption of NFC throughout the industry, coupled with ViVOtech's continued growth in commercial deployments of its NFC TSM and marketing platform software, the addition of Nav to our team is very timely and we look forward to growing our position in the MNO and integrator channel markets globally under his leadership."

Bains, who has a doctorate in physics, was previously responsible for the mobile money initiatives in the GSMA. He was primarily involved in the Pay-Buy-Mobile (PBM) initiative where NFC is used to enable SIM-based mobile payments. Bains was the PBM project director since its inception in 2007, which today boasts over 61 MNOs participating in the project. Bains held his position at GSMA for nearly six years and brings more than 22 years of experience from the telecommunications industry.

"This is a defining time for the deployment and adoption of NFC technology worldwide, and ViVOtech's collaborative approach to improve adoption and overcome industry barriers is one that I fully support," said Bains. "I look forward to working with the ViVOtech team as we deliver a technology that will enhance the shopping and payment experience for consumers worldwide via their mobile devices."