VeriFone Systems, Inc. announced that New Balance and Samsonite have joined the ranks of major retail brands that have selected VeriFone GlobalBay's Mobile Point of Sale (mPOS) solution.

VeriFone GlobalBay mPOS makes it possible engage the customer in a more meaningful way by untethering the store associate from a fixed location POS register to provide mobile checkout at the point of interaction where its really needed. VeriFone GlobalBay apps also provide store associates with access to inventory, price and product information, as well as customer purchase history and recommendations.

Jennifer Miles, VeriFone Executive Vice President, North America, praised the innovative ways that retail brands are utilizing VeriFone GlobalBay apps and services. “Retailers are deploying mobile apps to speed up services and transform the customer experience, leveraging secure mobile payment, online catalogs and streamlined inventory management.”

GlobalBay mPOS is part of a suite of mobile applications that are changing the ways retailer interact with their customers. By empowering store associates with easy to use sales tools and relevant customer information on mobile devices, retailers are realizing tangible ROI through increased sales while enhancing the overall shopping experience - whether inside the store or in new selling locations outside of the store.

Samsonite and New Balance will utilize the VeriFone GlobalBay mPOS app for iPod touch. Also, VeriFone’s PAYware Mobile Enterprise card encryption solution for iPod touch provides Samsonite and New Balance with card acceptance, encryption of payment transactions and an interface with VeriFone’s PAYware Connect gateway services.

Samsonite is deploying the VeriFone GlobalBay solution to support an innovative, back-to-school initiative. “We wanted something that would enable us to get to market quickly and which simplifies the POS process,” said Robert W. Cooper, Vice President and General Manager, Retail, North America for Samsonite. “VeriFone GlobalBay mPOS cuts transaction time and provides consumers with better service.”